Prepares students to create an effective public relations campaign that includes writing media releases, "pitch" letters, public service announcements, managing media outlets, coordinating mailings, and designing leaflets and posters, as well as setting up a news
conference. Special attention is given to in-house public relations duties for corporate and non-profit entities.
This course is for writers, working editors, and those considering a career in editing or copy editing. Students learn to edit newspapers, magazines and web site articles for accuracy, style and organization. The writer-editor relationship, and ways to keep it healthy, is emphasized throughout the course. CSU
Fundamentals in feature writing for magazines and newspapers with special emphasis on profile and interpretive news features. This course provides practical experience in interview and in-depth research techniques. Training in how to write a freelance story for publication.
The courses focuses on techniques of newspaper reporting, developing and writing a news story, training in information gathering and interviewing sources. It also examines career opportunities in the industry. CSU/CAN
Introduction to modern mass communication, with an emphasis on the development of the news media, analysis of the credibility of the media and its impact on daily life. CSU/UC/CAN